Direct Marketing

Warrantech markets service plans directly to consumers through sophisticated, multi-faceted programs. Our direct marketing campaigns invigorate sales using several key approaches:

  • Direct mail solicitations to qualified non-Warrantech consumers
  • Direct mail and telemarketing on behalf of our dealer and manufacturing partners to consumers who did not purchase a service plan at the time of the initial sale
  • Direct mail and telemarketing to encourage the renewal of expiring service plans

Warrantech’s direct mail solicitations are customized for the client and personalized for the consumer. Based upon detailed research and related studies, these solicitations are timed to maximize sales and minimize costs. An advanced automated predictive dialing system helps our telesales team achieve optimum effectiveness and list penetration. In addition, every telephone sales representative undergoes comprehensive training to gain extensive product and program knowledge.

Together, these factors contribute to our position as one of the leading telesales and direct mail organizations in the service contract industry. As a result of this recognition, many companies that do not participate in Warrantech point-of-sale service contract or warranty programs have selected Warrantech’s direct marketing to provide outside sales support.

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